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What are KEYWORDS?
“Keywords” are the words people type in to help find content on the web. Keywords are frequently and commonly used words in a web page’s content that help search engines like Google, Yahoo! and Bing (MSN) index the content of a website.
By indexing the content of a website, the search engines collect data that tells them what the site is about. That’s how a search engine is able to display links to very specific web pages – pages that are directly related to the words you type into a search box.
In short, Heller Marketing chooses the absolute best keywords, making it easier for your potential customers to find you through a search engine.
And by us researching your keywords, you’ll get better results faster.
What is Content?
Content can be almost anything you can post to your site, including articles, blog entries, newsletters, white papers, podcasts, videos, and more. When you get right down to it, almost anything can be considered content.
Content marketing is also scalable. You can continue to create more content to drive more traffic as you grow.
Syndication of your content can bring huge results. If you can get an article written for an article site (as just one example) published to ezines or newsletters, it can bring in massive amounts of traffic.
Content can also become viral — that is, it can be passed around via “word of mouth.” Something viewers want to share can often take on a life of its own.
Heller Marketing ensures you get the best Content Marketing, if that is what your business needs.
What is SEO?
Search Engine Optimization (SEO) is an activity that makes websites easier to find through search engines. By making your website easier to find, Heller Marketing will increase traffic to the site. And when traffic increases, revenue also increases.
Even if you have the best website in the world, if you don’t have good SEO there’s a good chance your website won’t be successful.
SEO relates primarily to gaining traffic through search engines like Google, Yahoo! or Bing.
This happens when someone enters a word or a phrase into a search engine and is then returned a list of links to click on. Visitors who find their way to a site this way are called “organic” visitors.
Optimization is the act of changing the content on the site continuosly, as well as performing many other off-site activities, in order to get better results and appear higher in search engines when people search for specific terms. You have to know what those engines are looking for in order to make effective changes.
Heller Marketing has that knowledge.
A term you’ll often hear about SEO is an algorithm. Algorithms are formulas that search engines use to determine which results they’ll display, and in which order, after someone searches for a particular keyword or phrase.